Alexandra Levis

Alexandra Levis is the founder and CEO of Arro Financial Communications, a financial marketing and PR agency skilled at distilling complex stories into winning campaigns. Her firm's clients bridge the worlds of TradFi and DeFi, including traditional asset mangers and firms in the digital asset space . Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing. Levis graduated with a B.A. in International Relations from Tufts University.

Alexandra Levis

Latest from Alexandra Levis


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Crypto Long & Short: Guide, deliver, repeat: the hidden driver of token performance

In this week’s Crypto Long & Short Newsletter, Jordan Brewer writes on the missing piece in token markets: institutional-grade investor relations. Then, Martin Burgherr breaks down how crypto markets are maturing, becoming more efficient and lower risk for institutions.

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Crypto Long & Short: Protecting the people building DeFi infrastructure

In this week’s Crypto Long & Short Newsletter, Jennifer Rosenthal writes on the need to protect the people actually building DeFi infrastructure. Then, Alexis Sirkia comments on how Ethereum's L2 strategy is failing due to a fundamental design flaw.

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Crypto Long & Short: Fighting fraud in the digital age: why state-led identity is the future

In this week’s Crypto Long & Short Newsletter, Tricia Gallagher writes how the fix for broken digital identity systems will need to be state-led and user-controlled.

Watching sunset in New York city

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Crypto Long & Short: Asia’s digital asset crackdown: accountability gets personal

In this week’s Crypto Long & Short Newsletter, Bob Williams covers how stricter crypto regulations in Asia are putting more personal responsibility on senior leaders, making strong governance and D&O insurance essential. Then, the TBI’s Haidy Grigsby writes on how crypto scams are increasingly targeting experienced investors by building trust and tricking them into making larger deposits until their money is gone.

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Crypto Long & Short: Governance is the real Layer 1

In this week’s Crypto Long & Short Newsletter, Nilmini Rubin writes on the challenge facing crypto and traditional markets to create a hybrid, shared governance structure. Then, Meredith Fitzpatrick covers how financial institutions must fundamentally rethink AML risk as crypto and TradFi converge.

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Crypto Long & Short: Prediction Markets Don’t Just Forecast Power - They Reshape It

In this week’s Crypto Long & Short Newsletter, Ryan Kirkley writes on how crypto prediction markets can risk incentivizing manipulation and amplify misinformation at scale.

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Crypto Long & Short: When price stops working, yield starts mattering

In this week’s Crypto Long & Short Newsletter, Ruchir Gupta writes on how we’re moving toward a true fixed-income market for crypto-native yield. Then, Clara García Prieto on bitcoin becoming mainstream collateral, but most are not prepared for its risks.

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Crypto Long & Short: the stealth denationalization of money

In this week’s Crypto Long & Short Newsletter, Sylvia To on AI agents choosing denationalized money.

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Crypto Long & Short: Why bitcoin's quantum fears will pass just like the climate panic

In this week’s Crypto Long & Short Newsletter, Martin Gaspar on how bitcoin looks to overcome quantum fears, echoing past climate backlash.

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Crypto Long & Short: When ETF options start driving bitcoin

In this week’s Crypto Long & Short Newsletter, Gregory Mall of Lionsoul Global on how ETFs have shifted a growing share of bitcoin volatility into U.S. equity options markets.

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