Creating Engaging Company Events

30m PowerPoint presentations are generated daily. Why is this significant? Your average professional dedicates up to 2 workdays weekly to crafting or attending presentations. This is a costly issue: Slides can hinder efficiency, encourage shallow thinking, and potentially lead to a disengaged team. "Many years back, we banned PowerPoint presentations at Amazon. It's probably the wisest decision we ever made." – Jeff Bezos Here are 8 alternatives to 'Death by Powerpoint': 1 - Compose a Memo At Amazon, meetings begin with participants quietly reading a six-page, narratively-structured document.  The outcome: sharper thinking, improved decisions. 2 - Present a Video In today's world, videos are simple to create using smartphones and AI tools.  The outcome: enhanced creativity, greater engagement. 3 - Implement Ignite Talks Five minutes, 20 slides, automatically advancing every 15 seconds.  The outcome: More succinct and powerful presentations. 4 - Craft a Narrative Using appropriate frameworks, we can develop a story much quicker than building a deck.  The outcome: People are 20 times more likely to retain facts woven into a narrative. 5 - Conduct an Interactive Workshop Engage the audience and allow them to devise solutions in smaller groups.  The outcome: Rather than being passive listeners, they become highly involved and take ownership. 6 - Offer a Live Demonstration Showcase your product or concept. Allow others to experience it.  The outcome: The multi-sensory experience reinforces your message. 7 - Organize a Role-Play How might customers, investors or employees respond? Discover through a role-playing exercise.  The outcome: More enjoyable, fresh insights, less preparation time. 8 - Deliver a TED-style Talk Present your idea in a TED Talk format, emphasizing storytelling and audience connection. The outcome: You convey a compelling message in a memorable manner. ♻️ Please share with your network. 📌 And follow Oliver Aust for more practical tips on leadership communication.

If I was the Head of Events at a $100M ARR SaaS, and had a $1,000,000 event budget, here’s the exact playbook I’d run (with budget): BACKGROUND: Replicating SaaS is only getting easier. Building moats is not. The best moat you can build is your community. That should be the #1 focus of every GTM team. Here’s the event program: 1. Flagship Event 60% of budget is going here. Pair on the back of a major product announcement. Use sponsorship and ticket sales to generate another $500k - $1m Attendance: 50% customers, 20% BoFu, 10% partners, 10% MoFu Invest in niche influencers. Make your event the “it” event. 2. Field Marketing Target 15-20 cities Bring in 1-3 partners. Total cost per city should be < $10k including travel Attendance: 20% Customers, 20% BoFu, 40% MoFu, 20% ToFu Get your SDR team onboard. Watch response rates go from <1% for cold outbound to >18% with dinner invites 3. Webinars / Virtual Full time role + $1,000 per event for promotion & speaker gifts 3 objectives here Build relationships with speakers Generate content You can’t be in every city every month. Use this to maintain mindshare throughout the year Attendance: 10% Customers, 10% BoFu, 40% MoFu, 40% ToFu (I'd use Accelevents to manage 1 through 3) 4. 3rd Party Events Only invest in the top 3-5 industry events Spend $50k - $100k per event Host a micro event at each You can’t build a moat from 3rd party events so I’d focus on our owned event program. 5. Content distribution Any remaining budget goes to content distribution. You’re building a brand around your events. Allocate 90% of budget to creating and distributing short form video. Not lengthy sessions. Look, it’s a lot of work. But it can define your brand. And your brand will be the only thing that matters when products get commoditized. P.S. Your CEO and CMO need to believe in events. What would you change? How would you allocate your budget? One platform can run all your owned events. Check out Accelevents --> https://hubs.la/Q03d3MZ70

This high-energy team-building exercise, often called the "Move It" or "Chair Swap" game, is a staple in corporate training and group dynamics. While it looks like simple fun, it is designed to sharpen reflexes, improve non-verbal communication, and build a sense of collective rhythm within a team. The game is a fast-paced evolution of musical chairs, but with a focus on coordination rather than elimination. The Setup: A group sits in a circle with one person standing in the middle. The Objective: The person in the middle must secure a seat by causing the others to switch. The Trigger: Usually, the person in the center makes a specific movement or call (like stepping on a marked pattern on the floor). This signals everyone to stand up and find a new seat you cannot return to the chair you just left. The Twist: As the game progresses, the speed increases, and participants must rely on quick glances and "unspoken agreements" with teammates to ensure everyone finds a spot without colliding. Beyond the laughter, this exercise serves several psychological and professional purposes: 1. Breaking the "Professional Shell" In a corporate setting, people often stay within their comfort zones. This game forces physical movement and spontaneous interaction, which quickly lowers social barriers and builds psychological safety. 2. Improving Reaction Time and Agility Participants must process a visual or auditory cue and move instantly. It trains the brain to handle sudden changes in environment a direct metaphor for pivoting in a fast-moving business project. 3. Non-Verbal Synchronization Because the game happens so fast, you can't use words to coordinate. You have to read the body language and "energy" of the people around you to see where the open spaces are, fostering a deep sense of team synchrony. 3 Tips for a Successful Session If you are planning to run this at your next office meet or social gathering, keep these points in mind: Safety First: Ensure the flooring isn't slippery and that there is enough space between chairs to avoid collisions. Keep it Short: These games are high-intensity. A 5 to 10-minute session is usually enough to energize the room without causing fatigue. Debrief: After the game, ask the team: "What happened when the speed increased?" or "How did you know where to move without talking?" This helps translate the fun into a learning moment. "Games are the most elevated form of investigation." - Albert Einstein This exercise is a perfect example of how gamification can be used to improve office culture and employee engagement. It’s simple, requires zero equipment (just chairs), and leaves everyone in a better mood for the work ahead. Have you ever tried a high-energy icebreaker like this at your workplace?

Hospitality is f*cked. Not because of the hours. Not because of the guests. Not even because of the economy. It’s f*cked because we’ve forgotten what hospitality is. We’ve become efficient but empty. Polite but disconnected. Functional, not felt. We talk about standards, systems, KPIs, and upsells, but we’ve stopped talking about people. of course there are a few exceptions to that rule, but for the most part we've replaced connection with compliance. I dont believe the fix is another campaign. It’s definitely not some BS slogan. It’s not a workshop. It’s micro-actions. Tiny, human touches that cost nothing to do, but mean everything. Here’s how we start to fix it ✅ Acknowledge kids. Say hello, make them laugh, treat them like guests, not obstacles. ✅ Suggest days out. Show interest beyond the bill. Hospitality doesn’t end at the door. ✅ Remember guests' names. You don’t need a CRM for connection, you just need to oay attention. ✅ Recommend food like you care. Not upselling. But guiding. Give people confidence in their choice. ✅ Celebrate occasions properly. Don’t just say happy birthday. Make it feel like it matters. Like you genuinely wish for them to have a happy birthday, or whatever the occasion might be. ✅ Own the energy of the room. Great service is a transfer of enthusiasm. ✅ Be curious. Ask where they’ve come from. How their day’s been. What theyre taking a break from. Be human. ✅ Set and share standards. Clarity creates calm. Calm creates confidence and confidence creates the space to care. ✅ Train the why, not just the what. If your team knows the purpose, they’ll find the passion. And if they dont, then they aren't YOUR team. ✅ Reinforce the behaviour you want to see. Every thank you, every well done, every moment of notice builds culture. Hospitality isn’t dead. It’s just buried under distractions and data driven decisions. We can fix it. but only if we stop waiting for someone else to do it. It starts with you and me. one shift. one team. one guest at a time.

Most people go to conferences and hope the right people show up. The best ones engineer it. There's one tactic almost no one uses that pulls every person you want to meet into the same room, at the same time, during the conference. It's called the anchor tenant dinner. Here's why it works: Instead of chasing people down one by one, you create a table so compelling that the right people come to you. Pull, not push. Step 1: Find your anchor tenant. One person you already know who others would show up for. Call them and say: "I want to pull together the coolest people at this conference. Would you co-host a dinner with me?" Step 2: Pick your night. A free night during the conference works great. So does the night everyone's headed to one of those boring obligatory dinners. Give people a better option. Step 3: Decide the structure. A private room at the hotel. One long table. An intimate dinner off-site. The format matters less than the people in the room. Once your anchor tenant says yes, start building the list. Don't go after the biggest names yet. Start with the "medium" people you genuinely want to meet. Your pitch becomes: "So-and-so and I are hosting a dinner during the conference. Would you like to join?" They may not know you yet. But they know your anchor tenant. That's enough. Once two or three people say yes, you have three names. Now you add those names to every new invite you send. The list becomes the pitch. That's social proof in action. People don't just say yes to the dinner. They say yes to the room. The best time to host it? The night before the conference officially kicks off. Everyone's already there. Energy is high. And you get ahead of the chaos before it starts. Here's proof this works. At Davos this year, this exact approach led to a roundtable breakfast of 26 people during the conference. CEOs of three of the biggest tech companies in the world. Major, major names. A day before the breakfast, several of those CEOs had already said no. Then they saw the list of who was coming. The response? "Holy sh*t… of course I'm making room for that." The right list doesn't just attract people. It makes the people who said no change their minds. Stop chasing people at conferences one business card at a time. Build the room they all want to be in. And let them come to you.

Facilitate with finesse! Facilitating interactions, such as meetings, panels, and important conversations, is critical to success both in business and in life. Facilitation, when done well, can catalyze collaboration, increase learning, and bring people closer together. In my latest Stanford University Graduate School of Business video, you will learn the "5 P's of Effective Facilitation" that I teach my Essentials of Strategic Communication students. You can access the video via the link in the comments. Plan for Patterns: Facilitators need to rely on pattern recognition – the ability to notice the interconnected ways participants communicate. We can hone our pattern recognition by doing recon, reflection, and research in advance. We can ask ourselves: What topics are likely to come up? Is there a history to be aware of? Who likes to share and who is shy? Provide a clear Purpose: Defining and communicating our purpose -- what do we want our participants to know, keel, and do-- at the beginning of our communication helps align participants, prioritize what is said, and allows us to assess success at the end. Promise Psychological safety: Establishing and enforcing ground rules helps with this psychological safety. Setting these expectations early in the interaction or through a calendar invite in advance can help jump start interactions. Being sensitive to equity of involvement is also critical, especially when some participants may be in person and others are remote. To highlight participation equity, start conversations by referring to those who are not in the same location as you. Establish a positive Presence. By using inclusive language, we can invite participants and audience members into the conversation. Examples of inclusive phrases might be: When posing a topic: “As many of you know…” or when asking a question: “Many of us are wondering…”. You can also take a poll or invoke a shared experience everyone has previously had. Physical presence is also important for facilitation. Positioning yourself so everyone can see you and remaining open to the majority of people helps people feel involved. When gesturing, do so broadly and gesture toward the audience when you use inclusive phrases. Paraphrase ideas: Like a Swiss Army knife, paraphrasing can help you with many challenging tasks. Paraphrasing refers to taking a key concept or idea someone has said and highlighting it. Unlike a 5-year old who parrots back everything that is said, paraphrasing extracts the key essence of what is said and leverages it to solve communication conundrums. By utilizing these tools, you will be able to run better meetings, have more engaging panels, and connect better in your conversations. To learn more about honing and developing communication skills, please listen to Think Fast, Talk Smart the podcast wherever you get podcasts including YouTube. A big thank you to Kelsey Doyle and Marc Strong for producing this video.

Over the years, I've learned that true hospitality entails not just delectable food and a lovely setting, but also consistency, personalization, and attention to detail. From the time a guest arrives until they leave, every interaction counts. Whether you're new to the hospitality industry or creating your own concept, here is my ultimate checklist for creating a memorable guest experience: ✔️ First impressions set the tone The moment a guest walks through your doors is the moment their experience begins. Make it count. Make sure to greet them with a smile, eye contact, and enthusiasm that embodies the character of your venue. Within the first few seconds, people remember how you made them feel. ✔️ Anticipate needs before they ask Good service turns into great service at this point. Is your visitor running low on water? Between courses, has the table been waiting too long? Does a frequent visitor have a preferred seat or dish? Teach your staff to watch and respond before a request is made. Proactive service fosters loyalty and demonstrates concern. ✔️ Perfect the little details Often, the smallest things have the greatest effects. Consider how the lighting changes from day to night, how a napkin is folded, or how the music enhances the atmosphere. A unified, unforgettable atmosphere is produced by these details. Every location is created with the intention of telling a story, and the details are what make the tale come to life. ✔️ A strong team = exceptional service Without an empowered, well-trained, and mission-aligned staff, no venue can succeed. Being a host is a team sport. Make an investment in your people. Celebrate your victories. Openly discuss difficulties. Above all, establish a culture in which each team member takes ownership of the visitor experience because their concern is evident. ✔️ Tech should enhance, not replace hospitality Use technology to make things smoother, not colder. Digital tools and AI can help personalize menus, expedite reservations, and increase operational efficiency, but nothing can replace the human touch. Instead of reducing interaction, use technology to free up more time for your team to spend with guests. ✔️ Guests don’t just choose food, they embrace experiences We are now in the experience business rather than the food industry. People go out to experience celebration, comfort, connection, and excitement. Create moments that transcend the plate by planning your areas, your service, and your narrative. That's what makes a new visitor become a devoted regular. A successful F&B venue is about how you make people feel, not just what's on the menu. That’s the heart of hospitality. What do you think? What else would you include on this list? I would be interested in hearing your viewpoint. #HospitalityExcellence #CustomerExperience #HospitalityChecklist #7Management

Ever wondered how you can transform seasoned mid-level leaders into visionary senior leaders right within your organization? Here’s a compelling case study that might inspire you to rethink your approach. Imagine leading an executive presence intervention for a top-tier manufacturing unit within a global engineering giant. With 12 leaders, each boasting over 20 years of stellar performance, the challenge was clear: ignite their passion for growth and elevate their executive presence for high-stakes meetings and CXO conversations. The goal? Beyond refining their skills, we aimed to instill the gravitas needed to drive the organization’s vision and foster authentic leadership from the inside out. Here’s what we did: 1. Crafted a Six-Month Leadership Odyssey: Dynamic group coaching sessions fostered stronger bonds and deep trusting conversations. Leaders felt safe to open up and share their vulnerabilities, creating a powerful foundation for growth. A 100-day support process bridged virtual gaps. 2. Customized Coaching: Each leader received personalized coaching, enriched by insights about Fortune 100 CXOs. We focused on Executive Presence and applied innovative communication techniques to enhance their gravitas and presence in critical meetings. The Result? These leaders didn’t just evolve—they underwent a profound transformation into change agents who propelled the organization towards sustainable change and new heights of employee and customer-centric excellence. They embraced authentic leadership, leading with confidence and authority in every high-stakes meeting. What Can You Take Away? 1. Foster Deep Trust: Create an environment where leaders can open up and share their vulnerabilities. Deep trusting conversations are essential for authentic leadership and sustainable change. 2. Enhance Executive Presence: Equip your leaders with the skills and confidence needed to handle CXO conversations and high-stakes meetings with gravitas. Tailor interventions to build their presence from the inside out. 3. Embrace Inside Out Leadership: Focus on nurturing leadership qualities from within. Authentic leadership starts with understanding oneself and extends to how leaders engage and inspire others. 4. Drive Sustainable Change: Ensure your leadership programs are designed to create lasting impact. Invest in ongoing support and personalized coaching to facilitate long-term growth and transformation. Here’s to unleashing the incredible potential within your organization! #LeadershipDevelopment #SuccessionPlanning #ExecutivePresence #AuthenticLeadership #InsideOutLeadership #CXOConversations #HighStakesMeetings #TransformationalLeadership #SustainableChange #Impact #Gravitas

Unleashing Creativity and Confidence Through Tower Building: Team Building Management Game Team building exercises are an integral part of fostering collaboration, communication, and camaraderie within any organization. However, traditional team-building activities can sometimes feel mundane or uninspiring. To inject a dose of creativity and boost confidence among team members, consider incorporating tower building using only newspaper and cello tape as a limited form of resources. Tower building as a management game offers a unique and engaging way for teams to work together towards a common goal while overcoming constraints and unleashing their creativity. With just newspapers and cello tape at their disposal, participants are challenged to design and construct the tallest and most stable tower possible within a set timeframe. One of the key learnings from this activity is the importance of effective communication and collaboration within a team. Participants must brainstorm ideas, delegate tasks, and coordinate their efforts to ensure the success of their tower. By working together towards a shared objective, team members learn to leverage each other's strengths, support one another, and communicate openly and effectively. Moreover, tower building fosters problem-solving skills and encourages innovative thinking. Additionally, engaging in a hands-on activity like tower building can significantly boost confidence among team members. As they see their ideas come to life and witness the tangible results of their efforts, individuals gain a sense of accomplishment and pride in their work. Success in building a sturdy and towering structure serves as a confidence booster, empowering team members to tackle future challenges with a renewed sense of self-assurance. #TeamBuilding #ManagementGames #CreativityBoost #ConfidenceBuilding #InnovationCulture #CommunicationSkills #ProblemSolving #HandsOnLearning #Collaboration #LeadershipDevelopment #ResourceConstraints #TowerBuilding

Be it private or government sector, capacity building is a decisive factor in increasing efficiency. Believe me, it's less about knowledge and more about accuracy, clarity, and strategy. The general struggle is - How to decide what works? So, I am sharing a tested and tried framework for you: 1. Confirm your content with Policies and Law Officials work within strict policies and the law. Ensure your training aligns with relevant laws, policies, and administrative guidelines to make the content factually correct and actionable. But don't hesitate to raise deep critical questions on the framework, if possible. 2. Use Real-Life Scenarios Employees face at-the-work challenges. Incorporate real-life case studies and scenarios to provide context and practical application of the content, enhancing attention retention. And make sure it covers the darker side of their working condition too. 3. Keep it Outcome-Oriented Focus on the desired outcomes and how the training will help them achieve their official goals. Be clear about the key takeaways and how it ties to their performance metrics or departmental objectives. Must conduct a quantitative survey at the end of the day or whenever deemed fit. 4. Simplify Complex Information Work procedures and policies can be complex. Simplify jargon-heavy content and legal terminologies with clear explanations, visuals, and examples to enhance understanding. Humans LOVE to understand things without having to memorise something. 5. Engage with Interactive Learning Use interactive methods such as group discussions, role-playing, and scenario-based simulations to encourage active participation. This keeps functionaries engaged and improves learning outcomes. This adds a lot of fun and increases the reflection speed. People get the opportunity to reflect while living their daily life situation. 6. Provide Actionable Tools and Templates Give participants ready-to-use tools like templates, checklists, and guidelines that they can immediately apply to their daily work, ensuring the practical utility of the training. This is a must. This becomes the real takeaway and can be transformative. 7. Make Space for Local Context Customize content to the regional and local realities that employees work within. Address specific challenges like local resource constraints, governance issues, or community dynamics. Allowing space for contradictions is a critical success factor here. 8. Build Awareness Around Change Management Humans are often slow to change. Train participants on how to handle resistance to new processes, systems, or policies. Emphasize how they can influence change within their system. Tables get turned and they change faster. 9. Inspire confidence in participants Officials are not classroom children and you can't control their thoughts. You can just influence them or maintain the decorum. But primarily, they must feel welcomed and have confidence in you! #CapacityBuilding #Effeciency #Governance